UBER - COUCH TO ACTION
An AI technology that maps thousands of shows across streaming platforms and rewards watchers with discount vouchers via WhatsApp.
While streaming content, viewers must spot when a character says bora (Portuguese for let’s go) and send the movie or series title to the promo’s WhatsApp number.
After following the step-by-step instructions, an exclusive discount coupon will be sent to use on Uber rides if the information is correct. Each person can earn up to three coupons, with 30%, 50%, or 100% discounts.
The Couch to Action stunt is inspired by the Brazilian habit of planning meetings that often end up being postponed and is part of the Let’s Plan It campaign, Bora Marcar, which humorously and authentically celebrates the habit of planning to plan gatherings.