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TIKTOK - REVIEW ROUTES
TikTok extended creator-led learning beyond the platform into the physical world. Study tips from teacher-creators were taken from TikTok and placed across OOH along commuting routes. By turning the city into an extension of the feed, Review Routes connected digital content with real-world behavior, transforming daily journeys into moments of learning.
my role ->
Creative Lead Motion Design & Video Editing
Motion Design & Video Editing Coordinator
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