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NIKE - VASCO DA GAMA
We marked the start of Nike’s partnership with Vasco da Gama by turning São Januário into a lighthouse. At night, a living beam swept the facade and the neighborhood, opening routes instead of following coordinates.
The concept draws on Vasco’s origin as navigators, when the map runs out, courage becomes the beacon and instinct charts the course.
It’s the same courage that has defined the club’s history: building São Januário with its own hands, issuing the Resposta Histórica to stand for inclusion, and writing era, defining chapters up to the 1998 Libertadores.
This launch turns that legacy into light, pointing to what comes next on and off the pitch.
my role: Edit & Motion Design
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