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TIKTOK - MOST WATCHED BOOKSTORE
The Bookstore.
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Often dismissed as a platform for silly content, TikTok revealed its cultural power through #BookTok, a trend that revived reading among young people. To bring this to life, TikTok opened “The Most-Watched Bookstore,” a small pop-up in São Paulo featuring viral titles. It became a national sensation, sparking long lines, media coverage, and even a partnership with Rio’s bid for UNESCO World Book Capital. What started online proved TikTok could inspire real-world change.
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My role: Motion design, Videocase Editing, Social Media Animations, Motion & Editing Coordination.
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