To launch the Ruffles Hellman’s mayo flavor, we invited gamers for a new experience. If “What a trip in the mayo” is the Brazilian way to say “that’s trippy”, instead of polluting games with advertising, we invited gamers for an in-game trip in the mayo.

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To receive this new Mayo flavor at home, people just needed to use the MODs or create new ones and send them to Ruffles. The film below was made to tell people about it.