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NIKE - 50TH ANNIVERSARY
For every year of Nike’s life, every trial and failure, every breakthrough and success, Nike highlights a key moment that changed the world.
These 50 works of progress range from innovations, events, athletes and more, painting a picture of how far Nike has come but also informing the future and what’s next.
To bring these moments to life meant delving into Nike’s history. In order to fully explore and understand the past, Nike opened up its Department of Nike Archives (DNA), a living archive of every up and down from the past 50 years.
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